Sponsorship Opportunities
Free ice skating, free skate rentals, free skating lessons, free photos with Santa, and all of the free programming that happens at Winterfest Hartford in Bushnell Park brings over 50,000 visitors into our Capital City each year, and that number grows each year. And while this inclusive, city-changing holiday tradition costs nothing to residents or visitors, and creates jobs, it costs almost $300,000 to make happen. Your sponsorship will not only expose your company and brand to new customers -- it will also teach hundreds of kids (of all ages) to skate, provide thousands of families with keepsake Santa photos, and keep this wonderful holiday tradition in Hartford for another season.
Sponsorship Benefits
All sponsorships include recognition at the rink on a rink board, signage at various locations around the rink, event collateral, press releases, social media, email newsletters, and the Winterfest Hartford website. Winterfest Hartford sponsorships can be customized to meet the needs and budget of each sponsor. Contact us to discuss a custom sponsorship package.
Presenting Sponsor: $50,000
Prominent role at Winterfest Hartford press conference in November
Logo on the ice at the center of the rink
PA announcements on opening weekend
Create your own brand experience with a tented marketing space, or enjoy two hours of private ice time for your employees (optional)
Zamboni Sponsor: $25,000
Highly visible logo recognition on Zamboni
PA announcements on selected weekend
Create your own brand experience with a tented marketing space
Santa’s Workshop Sponsor: $20,000
Logo & name recognition on photo folder, distributed to more than 1,500 families
Logo recognition on Santa’s mailbox
One hour of private photos with Santa for your employees (optional)
Winterfest Wonderland Sponsor: $10,000
Winterfest Wonderland Sponsors make Winterfest Hartford even more magical and bring additional programming and benefits to all who visit the rink, and receive thanks and recognition. Options for this season are: Winterfest Trolley Sponsor (Date), S’mores S’ponsor, Mascot Skate Sponsor, Learn to Skate Sponsor, Penguin Skating Aid Sponsor, Holiday Cheers Sponsor, Twinkle Twinkle Sponsor (Help light Bushnell Park’s trees and lamp posts with 50,000 energy-efficient bulbs) and Carol Sing Sponsor.
Wintefest Elf Sponsor: $5,000/$3,500
Winterfest Elves help keep Winterfest Hartford funded for years to come. Elf investments directly towards future seasons, and the magic of another year of Winterfest.
Angel Sponsor: Three-Year Investment
Fundraising for Winterfest Hartford is hard work, but well worth it. A commitment to a multi-year investment would be a gift to the region, and inspire other funders to continue their support.
Contact Jackie Mandyck by email or at 860.614.6077 to learn more about sponsorship.